What’s with the name?

In finance, a market in which prices are rising is referred to a “bull” market. When prices are falling, it is dubbed a “bear” market. At Bear & the Bull, we cover all aspects of personal finance, no matter the cycle. 

The goal of Bear and the Bull is to provide financial literacy to help “first-generation” wealth builders make educated and informed money decisions.

The truth is, finance isn’t that complicated – but the language is designed to make it seem that way. Bear and the Bull is committed to improving financial literacy among young people – because no matter if the market is in “bull” or “bear” mode, every investor should be prepared to make the best choices.


Ilona has worked in finance on Wall Street and Silicon Valley. She received her bachelor’s degree from the Wharton School at the University of Pennsylvania, and MBA from the Kellogg School of Management at Northwestern University. Born in Havana, Cuba, she immigrated with her parents to the United States at the age of 5, and grew up in Louisville, KY. She is fluent in Spanish, Russian, and German, and as an avid world traveler – her current tally for countries visited stands at over 60.

She has been featured in the following publications:



Latinas Create


Let Us Think Finance

Joney Talks

Ms. Money Moves


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