As a CEO, as a founder you are being measured by taking the tough decisions. This is not about only celebrating the wins, but being able to overcome those obstacles and overcome those different obstacle obstacles. You have to take tough decisions.

Shay Bloch is a serial entrepreneur from Tel Aviv, Israel. Currently, he is the CEO of Jobox.ai, which is a platform that connects individuals freelance home services professionals. Shay shares what his biggest financial obstacle was as CEO, the toughest decisions he has had to make, and why sometimes, even money isn’t enough to solve your problems.

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